Press
Much like the Music Industry, the Media has undergone huge changes in recent years. With journalists being laid off and magazines and newspapers going bust all the time, the days of simply sending your CD off to a Reviews Editor are over. Targeting specific journalists and the freelancers who work for multiple publications is crucial, as one key review from a good journalist can set off a chain reaction of support across press, radio and online. With a wealth of industry contacts, The Hook Up can get your music to the people who matter. Our range of services include sending out targeted press mailouts to print and online journalists with varying levels of follow up for reactions and feedback.
We pride ourselves in being highly specialised in PR for new and unsigned bands and have extensive contacts across all genres of publications both in print and online. We are able to deliver a professional service whilst keeping our costs a lot cheaper than London based firms. We can also help with a targeted radio campaign for your single or album.
Our price is based on a monthly fee and your campaign is specifically planned to work with your budgets and targets.
Postage and packaging at £1.00 per CD sent which covers the price of the stamp, envelope and press release. You will also have to provide us with CDs for the campaign.
Radio
Getting your music played on the radio is an essential part of your marketing campaign. At the early stage of a band’s career, all a radio plugger will do is get your CD into the right hands as there is very little ‘heat’ to plug. For this service they will charge large sums of money whilst offering no guarantee of results. Our aim is to build a campaign around your music by offering the same service at a fraction of the cost.
We can build a tailor-made campaign to suit your needs, targeting the shows that are most likely to play your music whilst helping to prepare your press release and ensuring that the mail out fits in with your release timeline. We can also follow up the mail out by chasing the DJ’s and producers for feedback and keeping them updated on any ‘heat’ building on the band from other areas of the campaign such as press, live or online.
Having had 7 years experience of presenting a new music show on Brighton’s Juice 107.2 FM and guesting on Radio 1’s One World show, Jonny understands what new music DJ’s and producers want.
Please note that we are not radio pluggers but we provide an excellent, affordable alternative to radio plugging. If you require full radio plugging services we can advise you on the right plugger for your music but be prepared to pay upwards of £750 for this kind of service.
All costs plus postage and packing at £1.00 per CD sent. You will also have to provide us with the CDs for the campaign.
